Succeeding in the online fashion industry is a daunting task especially considering that Amazon controls 20% of the market. If you want to succeed, you need to have strategies, and a growth plan to succeed just like Fabletics have been doing.
Kate Hudson and her team have developed strategies that have helped them conquer the giants Amazon. One of the factors that have given them success is their system. Fabletics is a member-based company.
Fabletics has successfully used the reverse showrooming system to increase their sales. Showrooming is a technique that the buyers use to collect information on the different products and use the information to buy the products at a discount. The technique has been detrimental to the success of most businesses. Using the reverse showrooming has given Fabletics an opportunity to increase their membership.
Fabletics has opened pop-up shops around the State. The pop-up shops display items that are appealing to members. Using the data the customers provide, they stock the stores with different items. Through this system, the Company has managed to increase their membership by 25%. The Company has also maximized their data collection to increase their service.
Fabletics is an online retail fashion company that focuses on active wear for women. Kate Hudson is a co-founder of the Company and also the brand ambassador. Her celebrity status has managed to increase the sales.
How it works
It is a subscription-based the Company. The new members sign up and fill form concerning their preference. If you don’t know what you prefer, it is imperative for you to take the Lifestyle Quiz to figure out your gear preference.
Once you sign up, you will receive an email every Month with the latest trends suitable for you. It is not mandatory for you to buy the fashion clothes. You will, however, have to make a decision before 5th of the month. Failure to do so will result in a store credit of $49
The quality and style
The Fabletics brand is affordable to the average American. Compared to the other brands, the Company has made the brands with high-quality fabrics.
The style is also versatile for you to choose from solid brands to patterns. They also have fun items with fancy designs and cut-outs.
Today, the company has expanded from female active wear to active wear for males, shoes, and dresses.