Jose Auriemo Neto – Changing the face of Brazilian Fashion

Jose Auriemo Neto is the chairman and chief executive officer of one of Brazil’s biggest real estate companies- JHSF Participacoes SA. He began working with the company in 1993. The company develops both commercial and residential properties across Brazil. He became the chairman and chief executive officer of the company in 2011.

JHSF Participacoes SA develops office buildings, hotels and public structures. Some well -known buildings owned by the company include the Cidade Jardim shopping complex in Sao Paolo, The Bela Vista in Salvador and the Ponta Negra Shopping Center in Manaus. In addition to these well- known commercial landmarks, the company is developing two other major commercial buildings in Sao Paolo.

In 1997 Jose Auriemo Neto founded the services department of the company. His first venture was to create a parking lot management company called Parkbem. The services department of the company was so successful that he successfully developed the first shopping destination venture of the company called the Shopping Santa Cruz in 1998.

Jose Auriemo Neto then ventured into retail including high end luxury fashion. He established exclusive outlets for the luxury fashion brands, Hermes, Pucci and Jimmy Choo at the Cidade Jadrim shopping complex owned by JHSF Participacoes SA in 2009. He then launched the first Valentino and R.E.D, Valentino stores in Brazil after making a partnership with Valentino in 2012.

Auriemo Neto oversees the company’s interests in hotels, public buildings and office buildings. He also administers all the retail and shopping centers owned and run by JHSF Participacoes SA.

Jose Auriemo Neto has changed the face of retail in Brazil and introduced luxury brands by securing partnerships and the right for running exclusive outlets of many well-known international fashion brands. He is involved in developing several retail projects across Brazil to keep pace with Brazil’s booming economy.