Entrepreneurship comes natural to Eduardo Sirotsky thanks to his upbringing in a family whose beliefs are enshrined in entrepreneurship. As part of the third generation of the Sirotsky lineage, Eduardo, fondly referred to as Duda Melzer, seems to be doing pretty well in upholding the family name.
With numerous achievements to his name, Eduard Sirotsky’s most notable successes include his current position as the president and chairman of the RBS Group, and his position at e.Bricks Digital where he is the chairman and founder of the RBS company that devotes itself in supporting and empowering business development in the digital sector. The company serves its customers in the regions of Brazil and United States.
Eduardo Sirotsky Melzer has an incredible educational background, a component that has also contributed to his successes in the business world. He graduated from Pontificial Catholic University of Rio Grande do Sul (PUCRS) in 1998 with a degree in Business Administration. He then pursued further education in the United States and was honoured with an MBA from Harvard University for his outstanding performance.
Duda Melzer’s impressive background experience spans as far as 2004 where he joined RBS Group as a Director General for the National Market, where he also took up the role of Vice President of Market and Business Development, and then rose through the ranks to the Executive Vice President of the RBS Group. In 2012, Eduardo achieved another milestone in his career when he succeeded his uncle, Nelson Pacheco Sirotsky as the CEO of the RBS Group. You can visit his website at eduardosirotskymelzer.
Interest and Investment
Eduardo’s passion for digitization of the globe has been crystal clear with his astronomical investments in digital businesses and startups whose objective is to make a difference in pertinent areas such as education, health, financial services, SMEs and medium-sized companies, reports acaert.
With all the accomplishments Eduardo Sirotsky has had to his name, his biggest achievement probably has to be his family. The business mogul is married and has three children.
When asked about the secret to running a successful business, Eduardo opines that family-run businesses have a better chance of standing a storm.