Clay Houston runs a business which offers services for both musicians and event organizers. Houston did various design courses in the University before embarking on his career. He has previously worked in various companies in the live music sector and went ahead to become a project manager. The audio engineer decided to quit formal employment and started his business after gaining adequate experience. His firm mainly manages, produces and designs concerts most of which revolve around rock music. Houston has so far provided services to various celebrities including Kid Rock and Pink.
He also participated in the 2005 world tour bleed known as “bleed like me” where a band called Garbage toured several parts of Europe, North America and Australia. Clay Houston was working as the monitor engineer during that particular tour. Besides last year he also worked with various event organizers in North America. He recently joined in an interview to share his experience in the live music industry.
Q: How did you start your business?
Clay Houston: I started by working in various live music companies and that helped me to gather relevant marketing skills. During the great recession, my employer was adversely affected and I thought it was the right time to start a business.
Q: How do you convert ideas into reality?
CH: The first thing I always do is to develop new audios. After that, I come up with a design for it. The experience I received while in employment helps me to distinguish between what is real and a pipe dream. Apart from that I also use computer-aided designs to bring my ideas into life.
Q: How do you promote your business?
CH: I am a hardworking person and I always pay attention to details. I priories my clients and make them feel that I care for them. That is what has helped me grow because after all that clients gain confidence in me and even recommend me to their friends.
Q: What habit makes you productive?
CH: I am always keen to check over and over again for mistakes which could spoil the quality of a show. A single mistake can ruin my business and my entire life and that is why I like preparing adequately for each show.
Q: What failure do you regret and how did you rectify?
CH: I regret accepting to work as a subcontractor in a certain company. The client was not happy with the services and I had to start working with him directly. Learn more: https://medium.com/@claytonhutson49